Goodlii is an online appointment booking application for beauty salons.
What is Goodlii?
Goodlii is a dynamic marketplace, a digital bridge connecting spas, parlors, beauty artists, and salon owners with their clients. Crafted through meticulous interviews with salon owners, it is an application tailored to meet the diverse needs of the beauty industry.
It allows clients to easily find, book appointments, and compare prices at different salons. The app also provides features for salon owners to manage their bookings, inventory, and marketing.
The vision of this startup is “to saturate the Indian market, and make Goodlii a go-to app for all things beauty in India.”
With the tagline “Smart people, Smart choice,” they aim to penetrate diverse regions and set a new standard in the unorganized beauty space. The wish is to empower everyone to look good.
Their mission is “to provide a user-friendly app with features that benefit both salon owners and customers.”
| Startup | Goodlii |
| Website | goodlii.com |
| Founded | 2022 |
| Headquarters | Ahmedabad, India |
| Products | Booking Appointments, Price Comparison, Product Listing. |
| Revenue Model | Subscription |
Inspiration to start Goodlii?
From conversation to creation, the founder and CEO, Abhinand, saw a gap in the market for a platform that would connect salons and clients more effectively. He was inspired by the success of BookMyShow, which made booking movie tickets more convenient, and believed that a similar solution could be applied to the salon industry.
The potential in the beauty industry, especially for the growing Gen Z population who are more conscious about their looks and have the heart to spend money on grooming helped to give shape to the idea of digital salon application.
Quick Overview
Operation Handling
This modern beauty connector operates with a small team of 15-20 people, including tech guys, sales guys, and admin staff. The founders themselves are actively involved in the company’s day-to-day operations. They use technology to track their team’s performance and monitor daily and monthly targets.
Reshaping the Salon Landscape
This beauty salon app solves several problems for both salon owners and clients. For clients, it makes it easy to discover new salons, compare prices, and book appointments according to their needs and budget.
For salon owners, it helps them to market themselves, attract new clients, manage their bookings, and other services more effectively. Addressing the gap in the beauty industry additionally creates a win-win atmosphere for both parties.
By using a membership system this establishment allows clients to keep coming back to the same salon. It makes finding salons easier for individuals by showing them ongoing attractive deals and discount offers.
Goodlii in a Nutshell
Goodlii is a promising startup that is addressing a real need in the Indian salon industry. They are redefining beauty connectivity for the smart generation.
They have a strong team, a clear vision, and a sustainable business model. With continued execution and investment, Goodlii has the potential to become a major player in the Indian beauty market.
Sales Turnover
Currently, they are not charging any subscription fees, but the revenue is generated from a 1% commission on all transactions made through the app. The company also offers preferred listing options for salons.
Despite relying solely on word-of-mouth marketing, current monthly transactions are around ₹10 lakh. They expect this to grow to ₹12 crore per annum once they start charging subscription fees.
Revenue Model
This innovative marketplace’s revenue model is B2B2C. They earn from both salons and clients. They charge salons a commission on transactions and also earn by giving them premium listing options.
They charge clients a convenience fee for booking appointments through the app. While no subscription fees are currently charged, they plan to implement fees after six months which will also contribute to the revenue.
Challenges faced in the initial setup
The biggest challenge this revolutionary platform faced in the initial set-up was getting salons to sign up for the platform. Many salons were not aware of the app or were hesitant to adopt new technology.
They overcome this challenge by offering a free trial period and by personally demonstrating the value of the application. A reference-based model also helped in controlling the early struggles.
Competitors in the market
Key competitors include Glampluss and Fresha.
Glamplus primarily focuses on product sales, while Fresha, a foreign player, poses a potential threat with a similar model if it enters the Indian market.
Some other Indian marketers are on the same line
- Be U Salons – Delhi-based, 2016-founded, Seed Company
- Yes Madam – Noida-based, 2016-founded, Unfunded company
Business Expansion Plan
Five years down the line, this digital beauty solution envisions a presence in 40 towns, covering 30,000 salons and acquiring 50 lakh customers.
The beauty start-up is targeting mid-sized and large towns with a high concentration of salons and potential customers. To be the dominant force in the industry they have plans to integrate new features in their app.
SWOT Analysis
Strengths
- First-mover advantage in the Indian market
- Agile and adaptable
- Light model company, easy to scale
Weaknesses
- Lack of marketing
Opportunities
- Large and growing market for beauty services in India
- Increasing smartphone penetration
- Gen Z and working professionals grooming lifestyle
Threats
- Competition from foreign companies entering the Indian market
Goodlii Funding
Goodlii commenced with a bootstrap approach, with an initial investment of 1.5 crores contributed by Abhinand and his co-founder Kahaan Vaas.
Additional funding of 50 lakhs is on the horizon, with plans to raise capital in the first seed round.
Goodlii Founder
Abhinand Pandya, CEO and founder of Goodlii is an MIT Sloan alumnus, an engineering and MBA graduate from top schools in India, and his co-founder Kahaan Vasa, Director of Goodlii educated at Duke University, form a well-educated duo.
Abhinand brings wisdom, while Kahaan contributes youthful energy, creating a dynamic founding team.
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Who is the target audience for Goodlii?
The target audience for Goodlii is the Gen Z and working population in India, aged 18 to 35, who use mobile applications, have some income and are keen on enhancing their looks. Goodlii aims to cater to individuals who are curious about their appearance and willing to spend on beauty services.