Shadez is a startup focusing on painting.
What is Shadez?
Shades is a four-year-old company started by Adarsh Anand and Amit Tiwari in the year 2019, Shadez is India’s first interior painting company, which provides and matches quality in a timeline that is unexpected. This duo founded a startup specializing in providing end-to-end custom painting solutions for both commercial and residential properties.
This Mumbai-based start-up has a Smart painting technique, the latest automatic tools, and professional painters which make the process of painting faster than any other conventional process of painting. It has made the process of getting an individual space painted convenient and enjoyable.
| Startup | Shadez |
| Website | paintwithshadez.com |
| Founded | 2019 |
| Headquarters | Mumbai, India |
| Services | Painting |
| Revenue Model | b2b,b2c |
Shadez Quick Overview
How did it start?
The founders realize that there are a lot of differences between Indian painting companies and Western painting companies. The market is very unorganized and a lot of services are not yet provided by the big players in the market as well. The founders realized that there should be an organized system and market for painting and getting home decorated.
“The big players always think of providing the product in the market, however, they don’t think of how to apply it in the first place,” says Amit Tiwari.
So the founders recognized this problem recognized the idea, and came up with this organized painting-based company.
“After some time we commercialized this bitch of getting an organized market for painting and then we came up with the idea,” says Amit.
“The aim is to deliver quality painting services and delight to our consumers while always keeping us ahead of our competition. We deliver our services with the highest standards of quality and workmanship.” Says Amit Tiwari.
How is Shadez different?
“We are different in many aspects and in many areas”. Says Amit Tiwari.
The big players in the market aggregate the products, put out their products, and hire local vendors to sell their products. And then these Local players reach out to consumers and then complete the activity of painting. They take out the commission and then pass it out to the local vendors. These can’t be labeled as an organized system of painting.
“Here we are different because we have an in-house team of 200 members and 250 painters so we have in-house trained painters who know how to paint, they are fully trained and they are equipped with the machine so they themselves do painting.”Says Amit Tiwari.
“The painters that are employed by our company are highly educated and they are well equipped with skills that enable them to communicate with the customers properly and to understand their pain. They are highly equipped with machines and they can have a good work environment while they’re working in residential premises” says Amit Tiwari.
Special features
Paint in a day feature: This duo founded a starter specializing in painting any size project in just one day. The smart painting process, the latest automatic tools, and professional painters make the process of painting faster than any other conventional process of painting. The main agenda is to eliminate all the hostel and mess one usually gets with paint projects.
Unique and smart painting services: this Bombay-based startup develops smart and customer-friendly painting processes with the help of the latest automatic tools that allow them to paint any house of any size in a short period of time.
High-quality standards: assure you to provide a high-quality finish, better coverage, and smooth walls.
Satisfaction guaranteed: this painting-based data provides a hundred percent satisfaction guarantee on all of their services. The painters care for the space, they are certified and experienced.
Affordable pricing: this company offers an affordable pricing model that will make the customers feel relaxed giving much more value for the money.
How does the process take place?
The company has developed a management process that right from the initial quotation process to the final step, ensures that the service is as sufficient as possible while maintaining a high focus on workmanship and materials.
This duo-founded start-up strives to make sure that the customers are one hundred percent satisfied and goes to great lengths to make sure the service is delivered in excellence along with competitive pricing.
Sales turnover
“We have faced a lot of challenges like everybody during the time of Covid. The pandemic has caused a pause in our sales. However, we were positively able to maintain relationships with our partners like L&T and many more. Our sales were affected during the Covid time.” Says Amit Tiwari.
This Bombay-based startup however did a great job of coming back and maintaining their sales after the pandemic. Now this duo-founded start-up is doing great and very well in their sales and expanding day to day. A good amount of business is observed and better growth is expected.
Profile
Services are provided to Nicon Paints and L&T, and we are discussing them with many other companies.
Target market
The target market for this painting-based company is tier 1 and tier II cities.
Expansion Plans
“We’re pretty much expanding ourselves, we are going to aim towards Bangalore and Hyderabad. We plan to reach our 20 cities at least by the end of this year” says Amit.
Success
“To be very frank and honest, shades has been doing great in achieving its goals and is considered to be a success. I would like to say that we have never approached any vendor or any other company to create a partnership with us; however, because of our excellence and our good work, other partners and painting services started contacting us which in itself is a great achievement” says Amit Tiwari.
The company is doing great with its competition and is indicating success really well.
SWOT Analysis
Strength can be our unique structure of painting, technology, knowledge, previous experiences, machine and the way we have organized our company is one of the biggest strengths,” says Amit Tiwari.
The weakness of this Bombay-based start-up is that the start-up is very young and new so there could be difficulty in penetrating the market and getting funding.
The Opportunity is that a lot of people love to paint their houses and a lot of businesses are coming. After the Covid pandemic, a lot of businesses are trying to renovate their buildings and office places so it gives a lot of opportunities for this Bombay-based start-up to explore and get more market.
Threats could be the big players in the painting business.
Shadez Funding
This duo-founded start-up started with initial funding and was bootstrap initially. The co-founders invested their own personal money into the start-up and they did not get any funders initially.
“Now we are looking for a next round of fun because we are in an expansion mode and we need authorized partners, right now we have an authorized partner at L&T,” says Amit.
Shadez Founders
Amit and Adarsh were working together and they observed the sales, especially in the painting business, they had a background in media sales. The founders are well known in marketing and sales and their ideology between the co-founders was more unlike a practical approach to look into the practicality of the situation instead of theoretical.
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How Shadez is different from others?
We specialize in painting any size of project in just one day. Our smart painting process, latest automatic tools and professional painters make the process faster than any other conventional process of painting .