Share at Doorstep is a groundbreaking tech platform designed to transform pre-loved possessions into reloved treasures.
What is Share at Doorstep?
Share at Doorstep is a tech platform that simplifies the donation process. It collects anything reusable from your doorstep and delivers it to trusted NGOs across India and Singapore.
The company serves as a bridge, making it effortless for individuals to donate reusable items such as clothing, shoes, toys, and furniture. The primary aim is to simplify the donation process, making it as convenient as ordering food or shopping online.
The vision is to make it as easy for people to donate anything reusable as it is to order food or online shopping.
The mission of Share at Doorstep is to create an ecosystem where everything reusable reaches someone in need and does not end up in a landfill.
Anushka says, “We want to have a social and environmental impact by reducing waste and supporting the needy. We also want to create awareness and educate people about the importance of reusing and recycling. We want to make donating a habit and a lifestyle for everyone.”
| Startup | Share at Doorstep |
| Website | shareatdoorstep.com |
| Founded | 2015 |
| Headquarters | Bengaluru, India |
| Products | Pick up of items to be donated by individuals and deliver them to needy, NGOs. |
| Revenue Model | B2C, B2B2C |
How did it start?
Anushka, the founder, drew inspiration from her mother’s annual tradition of donating clothes on her birthday. Recognizing the lack of an easy and accessible way to donate items, she identified a gap between people wanting to donate and NGOs in need.
This realization fueled the idea of Share at Doorstep, aiming to create a seamless connection between those with items to give and NGOs requiring donations.
Share at Doorstep Overview
Area of Operation
This environment-friendly venture is based out of Bengaluru and currently operates in 11 major cities across India, including Delhi, Gurgaon, NCR, Ghaziabad, Noida, Bangalore, Hyderabad, Pune, Chennai, Mumbai, and Kolkata.
The company expanded to Singapore in March, with plans to reach 80 more cities in India, focusing on light pickup services.
Share at Doorstep development from the Initial Phase
While still considering the present time as the initial phase, since the landscape for the cause is ever-evolving and so does the problem statement to make a comparison of growth.
This Bengaluru-based startup has evolved from focusing on the idea’s refinement to understanding the market better.
Now, the emphasis is on scaling growth, exploring additional services like e-waste pickup, and identifying new areas to assist customers.
The Process Followed
This sustainability-tech- tech platform works in a simple and convenient way. Users can go to the website or the app and enter their location. They can choose doorstep pickup or drop-off, depending on their preference.
They can select a convenient slot, fill in their details, and schedule a pickup. A convenience fee is charged for each pickup, which varies depending on the weight and volume of the items.
The items are then collected by the Share at Doorstep team, who sort, clean, and pack them at their production unit. The items are then delivered to the NGOs or beneficiaries, who are verified and registered with the company.
The users can also track their donations and get feedback from the NGOs or beneficiaries.
Benefits and Impact
This promising startup has multiple benefits and impacts on the donors, the NGOs, the beneficiaries, and the environment.
For the donors, it provides a hassle-free and rewarding way of donating their items. They can declutter their homes, save space, and feel good about helping someone in need. They can also save money and time by avoiding the transportation and disposal costs of their items.
For the NGOs, it provides a reliable and consistent source of donations. They can get the items that they need and request, and avoid the items that they don’t need or have excess of. They can also reach out to more donors and beneficiaries through the platform, and increase their visibility and credibility.
For the beneficiaries, it provides a dignified and respectful way of receiving donations. They can get the items that they need and can use, and avoid the items that they don’t need or are unfit for use. They can also get the items in good condition and quality, as they are cleaned and packed by the Share at Doorstep team.
Revenue and Sales Turnover
For the environment, it provides a sustainable and eco-friendly way of disposing of the items. They can reduce the waste and pollution that is caused by the items that end up in the landfill. They can also conserve the resources and energy that are used to produce new items. They can also promote the circular economy and the concept of reusing and recycling.
Share at Doorstep follows a B2C revenue model, charging a convenience fee for pickup services.
Additionally, B2B2C collaborations with corporate partners, such as Mini Club and Samsonite, involve sponsoring pickups for their customers and expanding revenue streams.
Target Audience
The primary focus of this change-making enterprise is on individuals valuing convenience, especially those residing in tier-one cities who lack the means to donate items to maids or security guards.
Additionally, Share at Doorstep caters to those passionate about sustainability, aiming to redirect items to those in need rather than discarding them.
Challenges and Difficulties faced by share at door step
As akin to solving a puzzle, with each step presenting its unique set of ups and downs.
Building trust and awareness among the users and NGOs.They had to educate them about the process, and their mission. They also had to build trust and rapport with the NGOs, as they were not used to receiving donations through a tech platform.
However, the evolving process became more enjoyable as Share at Doorstep progressed, solidifying its position in the market.
Competitors
Share at Doorstep faces indirect competition from P2P platforms but emphasizes collaboration possibilities.
The company’s niche lies in handling low-value goods that people may not prefer to sell due to the time-consuming nature of the process.
Team
Building the team posed challenges in finding individuals who not only possessed the necessary skills but also shared the company’s culture and growth mindset.
However, the smart founder has had a huge network since her initial working days in Bengaluru. Therefore her networking skills played a crucial role in recruiting team members with backgrounds in tech, customer support, and startups.
Currently, the core team consists of 12 members with expertise in tech, product development, customer support, sales, marketing, and business development.
Expansion Plans
This bootstrap startup has plans for its business expansion and growth to other cities and countries to create more impact and value for society and the environment.
The immediate focus is on deepening its market presence in Singapore and India, with plans to expand to Dubai and the United States.
The impact-making startup aims to reach 80 more cities in India, concentrating on light pickup services, and exploring opportunities for sustainable partnerships.
SWOT ANALYSIS
The Strengths of this sustainability-promoting platform include a tech-focused approach, automated processes, scalability, and strong relationships with NGOs.
The Weaknesses revolve around the limitations of a small team.
The Opportunities lie in B2B2C partnerships and the global landscape is still uncovered.
The threats primarily are the P2P platforms and the unknown factor of AI advancements.
Share at Doorstep Funding
Remarkably, this enterprise has been profitable without external funding. The founder initially pumped in approximately 5 lakhs and has been making a profit since then.
Anushka engaged with investors for feedback but found the dynamic ecosystem in Bangalore valuable for mentorship and expertise support. The company remains Bootstrap to date.
Share at Doorstep Founders
Anushka Jain is the sole founder, bringing engineering, sales, and marketing expertise to Share at Doorstep.
Anushka is an engineer by education, who moved to sales and marketing later with Curejoy, an S-based startup. She also did entrepreneurship studies with the Envision D Labs Accelerator program at the Indian School of Business.
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Has Share at Doorstep received any awards or recognition?
Yes, Share at Doorstep has received various awards, including being listed in Tech50 by YourStory Tech50, and participating in the Smbhav Challenge by Amazon. The company has been recognized for its innovation and commitment to sustainability.