Whoppl[How this woman is helping brands with influencer marketing startup in 2021]
Whoppl is an Influencer marketing Platform
What is Whoppl?
Whoppl is a Content Marketing and Influencer Marketing Startup that provides Services such as ad campaigns, video production, content writing, scriptwriting, was founded by Ramya Ramachandran in the year 2019, on a mission ” to grow as New-Age content marketing startup”
This Mumbai-based startup believes in “Content is the hero”, and focuses especially on the content which is the key to any ad campaign.
|Products||Influencer & Content marketing
How did Whoppl start in 2019?
Ramya has started her career in advertising, in an ad agency and worked for 2.5 years, in Mumbai. And had handled many clients from various sectors such as F&B, Fintech, Real Estate, FMCG.she always want to start something on her own.
So, Ms.Ramachandran has started a boutique, started providing services such as Planning, crafting content for F&B brands, Restaurants, Cafetaria, Hotels, etc., and has seen 50%-70% growth in only F&B.
She has now thought of expanding the horizon to all sectors in the Niche of Influencer and Content Marketing. Bootstrapping with INR 200K, Whoppl has been started in the year 2019.
Here is a quick overview of Whoppl
Where does Whoppl stand in 2021?
This Social-media strategist turned entrepreneur-led startup has grown from a headcount of 1 in 2019 to a team of 15 in 2021, Which consists of planners, content strategists, copywriters, designers, Influencer relations, client servicing.
This Mumbai-based startup has the likes of TVS, Aditya Birla Group, Van Heusen, Livspace, Mtv, P&G, Marico, Tata Realty, Parle, Vicks, Pantaloons, Braun, Ola, and many more brands as its esteemed clients.
According to Ms.Ramachandran, CEO of whoppl, “we have repetitive clients with 70% of clients come back if there is an influencer campaign” and has seen a growth of 200% since its inception.
This advertising startup has few parameters as Key Performance Indicators that constitute to visibility and campaign performance.
What are the Services
This woman-led startup has two verticals of services
- Creating content for brands to suit different channels such as youtube, Instagram, Twitter, Facebook, Linkedin
- Creating content for Influencers and helping them in concept, scripting, video graphing, producing the campaigns and sometimes Influencer collaboration
- whoppl works with the brands/influencers on a Month-on-Month retainer basis to keep the hype around for brand retention.
- Topical content or festival, whoppl craft strategies in such a way that brands get maximum visibility.
This Mumbai-based startup has a targeted market of brands/influencers from various sectors from FMCG to Retailer, Fashion, Beauty, Real-Estate, Fintech, Edutech.
It is mainly focusing on expanding more on content, where they believe ‘Content is the king’, the turn around time is 24-48 hours.
Ms.Ramachandran has quoted “As soon as you get comfortable with something it doesn’t lead you to growth”
What does an influencer marketer do?
An influencer marketer that have followers on social media channels will promote the products/services with charging some fees
What type of marketing is influencer marketing?
Influencer marketing is the social-media marketing since the products or services are promoted on various social mediums such as Facebook, Twitter, Linkedin, Instagram, Tumblr,