JAMMU BASKET [ How this new e-retail startup providing the authentic products of Jammu in 2024]

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B2C, delivery, E-commerce, indian startups, Internet, services, Startups, startups in india Jun 20, 2024 0

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Jammu Basket is an E-retail platform.

What is a Jammu basket?

At its core, JammuBasket (Incarnation Retail Pvt Ltd) is an E-retail company. The team is working to solve last-mile unavailability of the needs & essentials that are not available in J&K.

This jammy-based startup works for the community to deliver daily needs & essential items directly to the doorstep and is focused on Groceries, Daily essentials & home needs, however, we have the vision to expand our reach to multiple segments.

This retail-based company also aims to work on providing value in terms of cost, accuracy & quality.

The mission of Jammu Basket is “to introduce to the tradition and culture of Jammu, they want to portray the identity of Jammu.”

The headquarters of this startup is based in Jammu and the technology team is based in in Mumbai.

Startup Jammu Basket
Website jammubasket.com
Founded 2020
Headquarters Jammu, India
Products Daily essentials
Revenue Model B2C

Jammu Basket Overview

Jammu Basket flyer

How did it start?

The tech-based startup started in the year of 2020, they started working through WhatsApp, and then in the year of 2021, they launched their startup. In February 2021, the startup became a pan-India-based Startup.

The founder from the very beginning realized that all the people of Jammu and Kashmir never knew anything outside or people who are outside are unaware of Jammu and Kashmir. He realized that people don’t explore Jammu much. He also realized that the products in the Himachal and Jammu areas are very pure and good.

He believed that he could transform tourism in Jammu to retail. He also explored that there is a huge potential in starting a retail business in the tier-2 cities in Jammu.

Growth rate

The numbers that were expected in the initial stages of the venture are not met in the present. However, the venture started with an investment of 40,000 INR and the business was of 1.2 cr INR. The expected growth is 5-6 cr.

Jammu Basket screenshot 1

Revenue Model

The Jammu-based Startup has 60% of repeated customers. This led to a lot of repeat orders which can be one of the revenue channels. The target is to create a 1 million number of customers.

Unique features

There is an intricate customer feedback system in which customer feedback is analyzed and studied to provide them with products that suit their needs. The requirements and complaints of customers are fastidiously solved through this system.

Jammu Basket Target audience

The target audience is divided into four parts. One form of the target audience is the people who are living in the city. The other target audience is the people who have migrated to the city and are unaware of the products that the city has to offer.

Tourists and travelers are also another target audience or consumers. The other Group of the target audience is the people who have migrated to other cities outside of Jammu.

Future Expansion Plans

This single-founded startup wants to make it into a standard packaging system. They want to incorporate the local products into their own brand and then put it into the different forms of platform.

SWOT Analysis

The strength of this Jammu-based start-up is the culture and tradition of Jammu and Kashmir. The authentic products that are provided by this E retail company are one of its major strengths.

Weakness of branding and funding. An unorganized marketing system can be considered as one of the weaknesses.

Jammu Basket swot

Opportunities: The need for authentic products ranging throughout the cities and market.

The threat is the unavailability of investors and funding.

Jammu Basket Funding

The investment that was received was from the incubation center in Jammu called SMLU which has been formulated by the department of science and technology. From day 1, the gross margins were 20% but the funding is only needed when the expansion plans to bigger cities come into play.

Jammu Basket Founder

Ankush Verma is the Co-Founder of Jammu Basket. He has completed his Diploma in pharmacy from MEM Institute of Medical Sciences Jammu.

Rewards and Recognition

The Jammu-based startup has received a lot of appreciation from the consumers.

This Jammu Way startup has been invited to a lot of government platforms to promote its start-up and its idea. They have also been covered by the US story. 

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What is Jammu basket?

This jammy-based startup works for the community to deliver daily needs & essential items directly to the doorstep and is focused on Groceries, Daily essentials & home needs, however, we have the vision to expand our reach to multiple segments.

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