Zatun (How this new startup is bringing the real into virtual by creating engaging games in 2024)

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B2B, Digital services, indian startups, Internet, services, Startups, startups in india Jul 5, 2024 0

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Zatun is a game development startup.

What is Zatun?

Founded by Abhinav Chokhavatia in 2007, Zatun is a game development company. It works on a wide range of operations associated with game development. From concept ideation to graphics execution to game development builds, Zatun covers every aspect of creating a game meticulously.

“Zatun is a work in progress. In an industry that is so dynamic, it is important to keep progressing.” says the founder.

The vision is to create fun and engaging games, be recognized as the go-to company for gaming on a global level, and make Zatun the best place to work while providing exceptional career growth to its employees.

The mission is to create engaging, immersive, and innovative games that leverage the latest technological advances and meet the aspirations of the international gaming community.

Along with that, they are also working towards building mutually profitable, long-term partnerships with their clients and rewarding their skilled employees with opportunities.

Startup Zatun
Website zatun.com
Founded 2007
Headquarters Ahmedabad, India
Products Games
Revenue Model Outsourcing

How did Zatun start?

The startup commenced working for game art on a hiring basis for Igor, Aliens, and WeRule. By 2010, they moved to game development and released their first name, “Legend for Vraz” for PC. They then worked on game development on Android and iOS.

By 2017, they had moved from casual gaming to a hardcore focus on VR. In 2018, they released their first VR game called Sniper Rust VR. In 2021, they released their latest game, Down and Out.

Quick Overview

Zatun flyer

Area of operations

The startup is currently based out of Ahmedabad. They opened a virtual store in the USA in 2021. They are now looking to expand to new territories.

Team

It has a team of around 25 people currently.

Revenue Model

Around 70-80% of revenue comes from outsourcing and the rest comes from games.

Target market

The audience between the ages of 15-25 years, typically male and residing in the USA, China, Japan, etc is the target audience for Zatun.

Registered platform developers

It is associated with some of the big players in the gaming industry like Windows, Apple, Android, Xbox, Meta, Vive, and PlayStation.

Zatun Screenshot

Game titles

Some of the titles of the games the startup is associated with are Blacksad, W2k20, W2k19, Super Street, Instant War, World of Tanks, AFL Evolution, Gladius, Battle of Tallarn, Armageddon, Chaos, and Conquest, Meriwether, Secret O Passages, Igor, Blood of the Werewolf, to name a few.

Zatun Competition

“We are an Indian company so we are definitely competing with game-developing companies in India and Asia. But since each game we develop is different, the competitor also becomes different”, says the founder.

Business Type

The startup runs on a B2B model.

Zatun Expansion Plans

“It has recently collaborated with a Japanese company in India and is looking forward to collaborating with them on different opportunities.

SWOT Analysis

The strength lies in adaptability.

The founder mentioned that the weakness is not pursuing a game actively once it is out in the market.

Zautan swot

Startup has identified a lot of opportunities in countries where there is familiarity with the usage of VR headsets.

As per the founder, the threat is the occurrence of any failure or shortage on the platforms they build or outsource their games to.

Zatun Funding

It started on a capital of 20-25lacs. The entire startup is bootstrapped.

Zatun Founders

Mr. Abhinav Chokhavatia has a Diploma in 3D Animation And Effects, Animation, Interactive Technology, Video Graphics, and Special Effects from Vancouver Film School.

Rewards and Recognition

The first game, Legend of Vraz, won the first game award in 2010.

In 2012, the CEO, Mr. Abhinav, was conferred with the Star Youth Achiever Award.

The startup won the Vega Digital Award in 2016.

In 2018, Zatun won the India 5000 Best MSME Award.

The startup was awarded the Best video game company in Gujarat at the 8th Business Leaders Summit and Awards in 2018.

Sniper 3D Rust won the best mobile & tablet game award in 2019.

In 2019, they were awarded the GATO 19 awards at the GATO summit.

Sniper 3D Rust was also nominated as one of the finalists at the Indie Prize Showcase at GameDaily Connect Asia 2019.

In 2022, Zatun was at the receiving end of the Great Companies SME business award winners.

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What is Zatun?

Zatun is a game development company. It works on a wide range of operations associated with game development. From concept ideation to graphics execution to game development builds, Zatun covers every aspect of creating a game meticulously.

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