Luxortrends (A startup Bringing multi-designer and multi-vendor ethnic wear at one place in 2024)

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apparel, Apparel, B2C, indian startups, Internet, services, Startups, startups in india Jul 20, 2024 0

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Luxortrends is a multi-designer boutique.

What is Luxortrends?

Luxortrends is a multi-designer boutique housing a plethora of fashion trends and styles. The brand is Ms. Anita Gajjar’s dream project with the hope to shed light on the works of upcoming designers. The collection is spread across a range of Indian and contemporary clothing, Formal Silhouettes, and Western wear.

The team has successfully showcased the works of designers such as Linen Bloom, Vidhi Verma, Panya Organic, Miss India, Zahra, House of Archana, and many more all under one roof. Luxortrends is thoughtfully curated to offer a one-stop solution for all clothing requirements such as bridal wear, formal wear, kid’s clothing, festive essentials, and must-have trends for all theme-based parties.

Sustainable clothing, the right fabric, and the perfect finish are of utmost importance to create long-lasting brand loyalty and growth. The team offers a seamless shopping experience with secure checkout, on-time delivery, cash on delivery, free shipping within India, and a variety of safe payment options, including credit card, debit card, net banking, UPI, and PayPal for locations across the globe.

The vision of the startup is “to bring multiple designers and multiple vendors under one roof”.

The mission is “to give customers access to designers that do not get enough options to showcase their talent”.

Startup Luxortrends
Website luxortrends.com
Founded 2020
Headquarters Surat, India
Products Clothing, Footwear, Accessories and Jewelry
Revenue Model Sales

Here is a Quick Overview

Luxortrends flyer

How Luxortrends started?

Luxortrends was started with the idea of exploring the finest emerging designers from around the country and giving them a platform to showcase their talent. Customers are seen crushing over celebrity fashion styles and the startup is here to help them indulge in a satisfying shopping spree. The inventory at Luxortrends includes everything from juttis and clutches to jewelry and dupattas.

Area of operation

The startup ships PAN India and has recently also gotten into the USA. They plan to approach and build a base for more Non-resident Indians, or NRIs.

Revenue Model

The revenue model for this Surat-based startup is sales and trading.

Luxortrends Team

The team consists of 3 people and some operations like portfolio development marketing and advertising are done via outsourcing.

Market Penetration

The high-ticket items were not performing well initially for the startup, so they included low-budget items as well for market penetration. There are many clothing products, designed in-house, that are not available in the market, making the startup stand out, says the founder.

Target Market

The target market is couples, including both males and females. The target audience currently consists of people above the age of 30 years.

Luxortrends Competition

While there are people trying to copy the designs of the startup, as per the founder, there is still a long time that they would take to manufacture them. The founder also feels that healthy competition should be there as it promotes growth and improvement.

Future Expansion Plans

The idea is to expand the base outside India and include Western wear along with the current range of ethnic wear so that the target market size increases and the youth age bracket below 30 years of age also becomes interested in this apparel startup.

Sales Turnover

The sales turnover per annum is INR 25-30 lakhs, with a profit margin of 20-30% to cover all the expenses from marketing to inventory management. The first two years of operation were cash-burning for the startup.

SWOT Analysis

The strength of the startup is its team and its product, in terms of uniqueness in its design.

The weakness is that the team has not received any substantial investment so far that can provide them with a breakthrough.  Along with that, another weakness of this female-founded startup is that it does not have an app yet, like Myntra or Amazon, and is only running through its website.

Luxortrends swot

The opportunity is huge as the Indian market in terms of fashion is enormous.

The threat is competition and copying of the in-house designs that the team at Luxortrends keeps coming up with.

Luxortrends Funding

The founder started the startup via bootstrapping through an initial capital of INR 10 lakhs. There is no venture care fund, angel investor, or external funding so far.

Luxortrends Founders

Anita Gajjar is the CEO and Founder at Luxortrends who has completed her bachelor’s in technology under Electrical and Electronics Engineering from South Gujarat University.

Awards and Recognition

The startup had participated and attended lectures in the TiE, or The Indus Entrepreneurs, Surat.

The startup is registered with the Ministry of Micro, Small and Medium Enterprises, or MSME, Start-up India and ICE, or Import-Export Code.

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What is the business model of Luxortrends?

The business model is B2C for this startup.

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